Design And Development of A Functioning Website That Engages Customers With Smooth Animations

Creating an Engaging Website with Seamless Animations

CQR Website design and development
Centre for Qualitative Research
Completed on


Centre for Qualitative Research is a consultancy firm that helps to achieve Sustainable Development Goals by providing expert technical support with in-depth exploration and solutions.

The project aimed to conceptualize, develop, and design a user-centric website for the Centre for Qualitative Research. The primary objectives included implementing a dynamic and engaging design using WordPress as the platform, seamless integration of a live chat feature for enhanced user interaction, and the organic promotion of the brand’s identity. Additionally, the project focused on optimizing the website’s visibility and accessibility through effective search engine optimization strategies. Through these efforts, the goal was to create a modern and user-friendly online platform that showcases the Center’s offerings and fosters meaningful engagement with its audience while ensuring optimal online presence.


Design • Development • Integration

Objective: To develop and design an engaging and user-centric website for the Centre for Qualitative Research, incorporating dynamic features, live chat integration, organic brand promotion, and search engine optimization.

Scope: The project encompassed design, development, and integration, starting with requirement gathering and conceptualization. The chosen WordPress platform allowed seamless theme customization, ensuring alignment with the brand’s identity. Key features included a live chat for real-time interaction, social media integration, and a newsletter subscription mechanism. The website’s design was optimized for responsiveness, and on-page SEO techniques were employed to enhance search engine visibility.

Key Deliverables
  • Fully developed and customized WordPress website.
  • Seamless live chat integration.
  • Optimized content with implemented SEO practices.
  • Improved brand exposure and user engagement.


  1. Design Phase:
    • Conducted in-depth discussions with the client to understand their brand identity and preferences.
    • Developed a visually appealing design concept, focusing on user experience and modern aesthetics.
    • Created wireframes and mockups to visualize the website’s layout and structure.
  2. Development Phase:
    • Selected WordPress as the platform for its customization capabilities and ease of use.
    • Customized a WordPress theme to align with the approved design concept.
    • Integrated multimedia content, dynamic features, and parallax scrolling to enhance engagement.
    • Integrated live chat functionality for real-time user interaction.
  3. Integration Phase:
    • Seamlessly integrated the live chat feature to enable instant communication.
    • Incorporated social media buttons and links for increased user interaction and brand exposure.
    • Implemented a newsletter subscription mechanism for users interested in updates.
  4. Testing and QA:
    • Thoroughly tested all interactive elements and features to ensure functionality.
    • Conducted cross-browser compatibility testing and user experience assessment.


Being updated on modern technology is a crucial feature of any top software development company in Bangladesh and worldwide. Dcastalia has used these technologies to ensure the system’s fast processes, ensure security from vulnerabilities, and improve the efficiency of the website and web portal.


The Centre for Qualitative Research website successfully merged captivating design with user-friendly functionality. The integrated live chat improved user engagement, while social media integration enhanced brand visibility. Organic brand promotion and SEO techniques optimized the website’s online presence. The project’s meticulous execution resulted in a modern, responsive, and optimized website that effectively represents the Centre’s offerings and fosters meaningful audience interaction.


Responsive Dynamic Design

Modern web design has come a long way, and the use of responsive dynamic design has made it possible to create seamless user experiences across different devices and screen sizes. This approach involves the use of flexible grids, proportion-based scaling, and CSS media queries to adjust web elements to fit the screen while maintaining readability and usability. This way, users can access content on any device without having to zoom in or scroll horizontally, making it convenient and user-friendly.

In addition, dynamic elements such as animations and interactive menus have become an essential aspect of modern web design. These elements enhance engagement and create a visually appealing experience for users. With the use of dynamic design, designers can provide consistent and compelling experiences on any device. This approach has revolutionized web design and has made it possible to create websites that are not only visually appealing but also user-friendly.

Attractive Section Design

With great enthusiasm, we announce the successful implementation of a visually appealing and captivating section for the development of the Centre for Qualitative Research website. Our dedicated team has exerted significant effort in creating a space that showcases the vital work undertaken by the CQR and effectively engages users through its contemporary and polished design. We are confident that this new addition will significantly enhance the user experience and serve to promote CQR’s mission effectively.

Live Chat Integration

In this project, we delve into successfully integrating a Live Chat feature for the Centre for Qualitative Research’s website. Focused on fostering real-time communication, the implementation aimed to facilitate seamless interactions between the center and its website visitors. By strategically incorporating the Live Chat functionality, the center witnessed a significant uplift in user engagement, improved accessibility to expert insights, and enhanced client relationships.

The case study dissects the meticulous process of selecting and customizing the Live Chat platform to align with the center’s brand identity and user interface. It highlights the technical considerations, such as responsiveness and compatibility across devices, that were essential for creating a smooth and intuitive user experience.

Search Engine Optimization
Promote Brand Organically

Discover how our team employed advanced Search Engine Optimization (SEO) strategies to significantly elevate the online presence and brand recognition of the Centre for Qualitative Research. In this illuminating case study, we delve into our journey of optimizing the organization’s website to secure higher search engine rankings and drive organic traffic.

By strategically integrating targeted keywords, optimizing meta tags, and refining on-page content, we unlocked the potential for increased visibility in search engine results pages (SERPs). Our multi-faceted approach went beyond mere technical adjustments, focusing on creating high-quality, valuable content that resonates with the Centre’s target audience. This effort not only improved search rankings but also established the Centre for Qualitative Research as an authoritative voice in its field.


Lessons Learned

The project highlighted the importance of aligning design and functionality with a brand’s identity and user preferences. Effective communication, thorough testing, and integration of dynamic features played a crucial role in achieving the desired outcome. The project’s success underscored the significance of combining aesthetics, user experience, and technical proficiency to create a compelling online presence.